1. Research and Strategy
The key to creating an unforgettable user experience is to fully understand your users and balance it with business goals. Conducting research about your users—how they use a product, their motivations, and any suggested improvements—is a valuable step. Once this research is complete, it's time to create personas.
2. Structure and Objectives
If your platform, website, or app overwhelms users with too much information or makes them feel 'lost' while navigating through pages, it can result in a negative experience with your product, brand, or service. To prevent these situations, we employ a process called Information Architecture. This process aims to structure, label, and organize content, ensuring users can easily find what they need and accomplish their goals.
3. Sketch and Prototype
Wireframes serve as schematic blueprints that represent the app's skeleton. They illustrate navigation structures, representative content, calls-to-action, features, and actions, typically without typographic style, color, or imagery. This intentional simplicity allows for quick testing and iteration without investing time in defining visual systems upfront. Connecting these wireframes provides a high-level view of the main paths users can take while navigating through the platform. During this phase, we often use prototyping tools to test and validate these paths with real users.