User Experience and User Interface
These therms are not the same. The first one deals with Business Strategy, Technology Requirements and Design as a way of thinking.
The second one goes through the appealing and aesthetics of the whole interface, ensuring that the experience has visual consistency and is fun for the user.
Why does your company need this service?
It's all about your users
Reduce operating costs
The return on investment in good UX/UI is undeniably huge. This is because the cost of changing part of your product increases nonlinearly as development goes on. Focusing on design saves costs down the line, especially early on in the product development cycle. It lowers the costs of customer acquisition, lower the training costs, lowers support cost, increases costumer retention and increases market share.
User Experience Business Value
Every business success depends on users enjoying their products and services in order to continue using it and refer them to friends. UX helps improving business and also how the systems look and feel. Studies show that 86% of users believe that exceptional customer experience is worth paying extra, so this proves that pleasing UX earns the user’s interest and, most importantly - their loyalty.
THE FUNDAMENTALS OF UX
Successful products help users solve a particular problem
Is it useful?
Is it easy to use?
Is it easy to start using?
Is it fun and engaging?
01. Research and Strategy
02. Structure and Objectives
03. Sketch and Prototype
04. Visual Design
05. Test and Validation