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UX / UI Design


User Experience and User Interface

These therms are not the same. The first one deals with Business Strategy, Technology Requirements and Design as a way of thinking.
The second one goes through the appealing and aesthetics of the whole interface, ensuring that the experience has visual consistency and is fun for the user.

Why does your company need this service?

It's all about your users

Reduce operating costs

The return on investment in good UX/UI is undeniably huge. This is because the cost of changing part of your product increases nonlinearly as development goes on. Focusing on design saves costs down the line, especially early on in the product development cycle. It lowers the costs of customer acquisition, lower the training costs, lowers support cost, increases costumer retention and increases market share.

User Experience Business Value

Every business success depends on users enjoying their products and services in order to continue using it and refer them to friends. UX helps improving business and also how the systems look and feel. Studies show that 86% of users believe that exceptional customer experience is worth paying extra, so this proves that pleasing UX earns the user’s interest and, most importantly - their loyalty.


Successful products help users solve a particular problem


The design phase starts with uncovering user profile, needs and goals.
Research and Strategy

01. Research and Strategy

The key to create an unforgettable user experience is to fully understand your users and balance it with the business goals. A good way to know who your users are is by doing research about them, about the way they use a product, what are their motivations and if they suggest improvements.
Once this research is done, it’s time to create personas.

02. Structure and Objectives

If your platform, website or app overwhelm users with too much information or make them feel “lost” while navigating through pages, this will give them a bad experience with that product, brand or service. To avoid these situations, a process called Information Architecture is performed with the purpose of structure, label, and organize the content to enable users to find exactly what they need and reach their goal.
Structure and Objectives
Sketch and Prototype

03. Sketch and Prototype

Wireframes are schematic blueprints that represent the app skeleton. They show navigation structures, representative content, calls-to-action, features, actions and they usually lack typographic style, color and imagery. This allows to test and fail fast, without losing time defining visual systems and getting focus on how things will work.
Interconnecting these wireframes will facilitate the view in a high level of detail, the main paths the user can take while navigate through the platform - At this phase we normally use a prototyping tool to test and validate this paths with real users.

04. Visual Design

The visual design concept reflects the creative and inspirational work in a series of screens, pages and visual elements like icons, buttons, images and typography that you use to interact with a device.
UI design produces a solutions skin and it is crucial to create a product that delights users. On this step, designers also have to consider transitions, animations and gestures in order to communicate, as well as possible, the content that users are accessing.
Visual Design
Test and Validation

05. Test and Validation

Observe the users interacting with the system and identify improvement points is part of the UX process that doesn’t end when you launch your platform. Measure the impact of the experience is an important procedure and you can do it with usability tests, google analytics, metrics and other online tools.


We’re looking forward to work with you