Design to empower your business

What is User Experience?

This is how a person feels when interacts with a system.
This system can be a coffee machine, a car, a website, a web application, a desktop software or a mobile application.
Enhancing user satisfaction is the goal of a process that implies improving the usability, ease of use, and pleasure during the interaction with the system. 

User Experience Business Value

Every businesses success depend on users enjoying their products and services in order to continue using it and refer them to friends. UX helps improving business and also how the systems look and feel. Studies show that 86% of users believe that exceptional customer experience is worth paying extra, so this proves that pleasing UX earn the user’s interest and the most of all - their loyalty.

The Fundamentals of User Experience


is it useful ?

Is it easy to Use?

Is it easy to start using?

Is it fun and engaging?
Process Scheme

UX/UI Video Thumbnail

User Experience and User Interface

Those therms are not the same. The first one deals with Business Strategy, Technology Requirements and Design as a way of thinking. The second one goes through the appealing and aesthetics of the whole interface, ensuring that the experience has visual consistency and is fun for the user.


Step 1
Understanding user needs and define goals

The key to create an unforgettable user experience is to understand well your users and balance with the business goals. A good way to know who are your users is doing research about them, about the way they use the product, what are their motivations and if they suggest improvements.
Once you've done this research, you can create personas.


Step 2
Map End-to-End & User Workflows

If your platform, website or app overwhelm users with too much information or make them feel “lost” while navigating through pages, this will give them bad experience on that product, brand or service. To avoid these situations, a process called Information Architecture is performed with the purpose of structure, label, and organize the content to enable users to find exactly what they need and reach their goal.


Wireframe and link the pieces

Wireframes are schematic blueprints that represent the app skeleton. They show navigation structures, representative content, calls-to-action, features, actions and they usually lack typographic style, color and imagery. This allow to test and fail fast, without losing time defining visual systems and getting focus on how things will work. 
Interconnecting these wireframes will facilitate the view in a high level of detail, the main paths the user can take while navigate through the platform - At this phase we usually we use a prototyping tool to test and validate this paths with real users.


Step 4
The artwork of the final product

The visual design concept reflects the creative and inspirational work in a series of screens, pages and visual elements like icons, buttons, images and typography that you use to interact with a device.
UI design produces a solutions’ skin and it is crucial to create a product that delight users. At this step, designers have also to consider transitions, animations and gestures in order to communicate, as well as possible, the content that users are accessing.

Step 5
Test and
Gathering feedback and behaviour analysis

Observe the users interacting with the system and identify improvement points is part of the UX process that doesn’t end when you launch your platform. Measure the impact of the experience is an important procedure and you can do it usability tests, google analytics, metrics and other online tools.

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